Latest Updates from Brand Vivo: What’s New in 2025?

 

When it comes to the global smartphone market, Brand Vivo has consistently pushed boundaries with its innovative technology, stylish designs, and value-driven devices. As we step into 2025, Vivo continues to make headlines with its cutting-edge features, futuristic concepts, and customer-centric strategies. In this article, we’ll explore the latest updates from Brand Vivo in 2025, including new product launches, software improvements, design trends, and what the brand is doing to stay ahead in an increasingly competitive industry.

A Quick Overview of Brand Vivo’s Journey:

Before we jump into what's new, it’s important to highlight Vivo's journey. Since its inception in 2009, Vivo has grown from a domestic Chinese smartphone manufacturer to a global tech powerhouse. Vivo’s focus on camera innovation, sleek design, and affordable flagship-level specs has earned it a loyal fan base worldwide. Today, Vivo is a dominant player in Asia, Europe, and other emerging markets, continuously expanding its global footprint.

1. Vivo’s New Flagship Series: Vivo X100 Ultra:

One of the biggest highlights of 2025 is the launch of the much-anticipated Vivo X100 Ultra series. Vivo has positioned this device as its most advanced smartphone to date, rivaling top competitors like Samsung’s Galaxy S25 Ultra and Apple’s iPhone 16 Pro Max.

Key Features of Vivo X100 Ultra:

• 200MP Gimbal-Stabilized Camera: Vivo is doubling down on photography with a massive 200MP sensor, gimbal stabilization, and AI-enhanced image processing. This promises professional-level photography and videography on a smartphone.
• Snapdragon 8 Gen 4 Chipset: The latest Snapdragon processor powers the X100 Ultra, providing ultra-fast performance and superior energy efficiency.
• Quad-Curved AMOLED Display: The 6.8-inch Quad-Curved AMOLED display supports a 144Hz refresh rate and HDR10+ certification, offering an immersive visual experience.
• Superfast Charging: With Vivo’s 150W wired and 50W wireless charging, users can charge the device from 0% to 100% in under 25 minutes.

This launch signals Vivo’s commitment to competing in the premium flagship segment while maintaining its focus on camera-centric devices.

2. Vivo’s Expansion into AI and IoT Ecosystems:

In 2025, Vivo is not just focusing on smartphones but also expanding into the AI and IoT ecosystem. Vivo has introduced a wide range of smart devices that integrate seamlessly with its smartphones, creating a unified digital experience.

Some of Vivo’s AIoT Products Include:

• Vivo Watch 3 Pro: The latest smartwatch from Vivo comes with health-focused features such as ECG monitoring, blood oxygen tracking, and AI-driven fitness coaching.
• Vivo Buds Air 2: These new TWS earbuds feature active noise cancellation (ANC), spatial audio, and longer battery life.
• Vivo Smart Hub: A smart home control center that connects all compatible Vivo devices, allowing users to control lights, security cameras, and other IoT gadgets through one app.

With these advancements, Vivo is moving towards becoming a full-fledged tech ecosystem provider, similar to Apple and Samsung.

3. Funtouch OS 15: A Major Software Upgrade:

Vivo has rolled out Funtouch OS 15, based on Android 15, across its newer devices. This latest OS update focuses on speed, security, and user customization.

Top Features of Funtouch OS 15:

• AI-Powered Battery Management: Intelligent battery management now extends battery life by up to 20%.
• Enhanced Privacy Features: Vivo has added advanced privacy dashboards, app permission management, and an auto-reset function for unused permissions.
• New UI Design: A cleaner and more intuitive interface with dynamic theming options that automatically adjust based on your wallpaper and app usage.
• AI Personal Assistant: A new AI assistant integrates with your daily routines, calendar, smart devices, and even suggests app usage optimizations.

Vivo is positioning Funtouch OS 15 as a more polished and performance-focused OS that rivals stock Android and other custom UIs.

4. Vivo’s Foldable Tech: Vivo Flex Note 2025:

Vivo has also joined the foldable race with the announcement of the Vivo Flex Note 2025, its latest foldable smartphone/tablet hybrid.

Highlights of the Vivo Flex Note 2025:

• 7.9-inch Flexible AMOLED Display: The foldable device opens up to a large display, ideal for multitasking, media consumption, and productivity.
• Ultra-thin Hinge Technology: Vivo has introduced a next-gen hinge system that reduces the crease visibility and increases durability.
• Split-Screen and App Continuity: Users can now run two apps side by side or switch seamlessly between folded and unfolded modes without any lag.
• Battery Innovation: Dual-battery design with AI optimization offers longer battery life, addressing a common complaint with foldables.

With the Flex Note 2025, Vivo aims to attract users looking for cutting-edge design without compromising functionality.

5. Sustainability Initiatives in 2025:

Brand Vivo has committed to sustainability and eco-friendly practices. In 2025, Vivo announced several green initiatives to reduce its environmental footprint.

Key Sustainability Actions:

• Eco-Friendly Packaging: Vivo has shifted to 100% recyclable packaging for its new smartphone series.
• Carbon Neutral Factories: Vivo has pledged to make all its factories carbon-neutral by 2028, starting with key facilities in China and India.
• Trade-In and Recycling Programs: Customers can now trade in old Vivo devices for discounts on new models, and Vivo ensures these devices are properly recycled.

With increasing consumer awareness about sustainability, Vivo’s green efforts are a smart move to appeal to eco-conscious buyers.

6. Strategic Partnerships and Global Expansion:

In 2025, Vivo has expanded its presence beyond its core Asian markets. Vivo is now aggressively targeting European, Middle Eastern, and African markets with tailored products and regional collaborations.

Recent Vivo Partnerships:

• UEFA Partnership Renewal: Vivo has renewed its sponsorship deal with UEFA for major football events, boosting its brand visibility in Europe.
• 5G Collaborations: Vivo has partnered with leading telecom operators in Africa and the Middle East to promote its 5G-enabled devices at affordable price points.
• Content Creator Campaigns: Vivo has launched influencer and creator partnerships in key markets, driving social media engagement and promoting its flagship mobile phones.

These strategies are helping Vivo strengthen its position as a top mobile brands, rather than being seen solely as a regional player.

7. Vivo’s Affordable Lineup: Y-Series and V-Series:

While Vivo is focusing on high-end devices, it hasn’t neglected its mid-range and budget-friendly segments.

Updates to the Y-Series and V-Series:

• Vivo V30 Pro: Features include a 108MP camera, MediaTek Dimensity 9200 chip, and fast 80W charging at a competitive price point.
• Vivo Y100s 5G: A budget-friendly 5G smartphone with a 90Hz AMOLED display, triple cameras, and a large 5000mAh battery.

By maintaining a strong mid-range portfolio, Vivo continues to appeal to price-sensitive customers while offering cutting-edge technology.

8. Vivo’s Vision for the Future:

In 2025, Vivo’s overarching goal is to create a seamless AI-driven and interconnected ecosystem. Vivo is investing heavily in AI, 6G research, AR/VR integration, and even wearable healthcare technology.

What’s on Vivo’s Roadmap Beyond 2025?

• 6G Development: Vivo has already begun collaborating with global telecom partners to develop 6G technology, expected to roll out later in the decade.
• Augmented Reality (AR) Glasses: Rumors suggest Vivo may unveil its first AR glasses in late 2025, bridging smartphones with next-gen wearable tech.
• AI-Driven Health Platforms: Vivo is exploring partnerships with healthcare providers to integrate health monitoring and wellness features into its devices.

Conclusion:

Vivo is proving that it’s not just another smartphone brand but a pioneering tech leader in 2025. From flagship smartphones like the X100 Ultra to foldable innovation with the Flex Note 2025, and from sustainable manufacturing to expanding its AIoT ecosystem—Vivo is positioning itself for long-term success.

For tech enthusiasts, existing Vivo users, or potential new customers, Brand Vivo's latest updates in 2025 show that the company is fully committed to driving innovation and delivering outstanding value at every price point.