The Evolution of Brand Samsung: From Humble Beginnings to Global Dominance
When people hear the name Samsung , they often think of cutting-edge smartphones , premium televisions, and futuristic home appliances. However, Brand Samsung wasn’t always synonymous with technology or innovation. Founded as a modest trading company in Korea, Samsung has evolved into one of the most influential and recognizable brands in the world. This article explores the evolution of Brand Samsung — from its humble beginnings to its current position as a global technology leader — focusing on its history, branding strategy, innovation, and future vision. The Humble Beginnings of Samsung (1938–1960s): The story of Samsung begins in 1938 , when Lee Byung-chul founded a small trading company in Daegu, South Korea . The company’s name, “Samsung” (meaning three stars in Korean), symbolized greatness, strength, and eternity — qualities that would define its future growth. At the time, Samsung’s main business was exporting dried fish, fruits, and noodles to China. It w...