Realme Brand Story: From Budget Phones to Premium Innovation

In an industry crowded with smartphone players, one brand that has consistently made headlines for its rapid ascent is realme . Founded as a sub-brand and now standing as an independent global force, realme’s journey from offering budget smartphones to delivering cutting-edge premium innovations is a case study in strategic positioning, youthful branding, and technology democratisation. In this article, we’ll explore how realme evolved, the key milestones in its transition from budget to premium, and what its future looks like in a fast-moving mobile ecosystem. 1. Origins: Humble Beginnings & Youthful Ambition: The realme story begins with its foundation on 4 May 2018. Initially, it emerged as a sub-brand of OPPO (via the parent group BBK Electronics) but quickly declared its independence. From the start, realme adopted a youthful, vibrant brand identity: the “Dare to Leap” spirit and the tagline “Make it real”. These signalled a brand that was not just about low-cos...