Why Brand Huawei Dominates the Smartphone Market in 2025

In 2025, Huawei has made a powerful comeback in the global and especially the Chinese smartphone market. From overcoming sanctions to leading in foldables, developing its own chips, and cultivating its ecosystem, Huawei’s strategy offers clear lessons in resilience, innovation, and market focus. Below, we explore the key drivers behind Huawei’s dominance, what challenges it still faces, and what the path forward looks like. 1. Huawei’s Comeback: Revenue, Market Share & Recovery: Even though Huawei has been under heavy sanctions since 2019—restricting access to advanced U.S. tech, chips, and Google services—it has shown strong signs of recovery. Some recent metrics: In 2024 , Huawei’s revenue exceeded 860 billion yuan (~US$118.3 billion) , a 22% increase year-on-year. Its consumer business ( smartphones etc.) “Returned to growth,” aided by successful product launches (e.g. the Mate 70 series) and its new operating system, HarmonyOS NEXT . In C...